Whangamata. Situated on the southeast coast of the Coromandel Peninsula, Whangamata is a firm favourite among many New Zealanders. The beautiful beach that provides epic surfing, the beautiful walks and of course the shopping! But it is also home to Aly, the beautiful face behind Love Knot War. A lot of us know all about the clothes and have swooned over the beautiful kimono’s but we don’t know too much about how Love Knot War came to be, and the lady behind it.

Aly grew up in Whangamata and has always been surrounded by talented sewers. Both her grandmother and her mother have played a huge part in her love for fashion and sewing and Aly would spend many days designing and making clothes for her barbies on her grandmothers sewing machine. She loved the feeling of designing and creating a garment and how it can make you feel. She created many different outfits in her time – at 15 she made a bikini with matching accessories for a fashion competition in Rotorua and came second place. White flares and a big white fur coat? Ball gowns? Even PVC pants for her and all her friends! You name it, she made it.

At 16, she sadly experienced the tragedy of losing her best friend to cancer and with that, all her passion went out the window. Life happened and while she was pregnant with her youngest, Harper and experiencing a few curve balls which basically meant sink or swim, her passion for designing and creating came back. In the form of baby clothes! She started making little merino outfits, hooded tops and pant sets which eventually grew to full collections and in no time, women were asking if she could make some into adult sizes. She created and played around with a few pieces for herself, put them online and they took off! Love Knot War has now tripled in size and they work out of a manufacturing business where the garments are designed, patterns are made, cut out and sewn, then packaged and dispatched.

Aly is inspired by colours, patterns and fabrics. She is a visual person and once she sees and touches fabric, the designs start coming to life in her head. Basically fabric stores for her are the equivalent to one of my children in a candy store! One of her hugest inspirations is her mother who works hard, is incredibly humble and the strongest women she knows. The name Love Knot War was an apt name for the particular season in her life at the time. Aly is a single mumma to 3 beautiful children and her family are a huge part of her life. They all work in the same building, running 3 different companies! How awesome is that! She feels very blessed to work along side them every day.

So there you have it. A little bit about the face behind the name. I hope you are all encouraged by Aly’s story.

When something bad happens, you have 3 choices. You can either let it define you. Let it destroy you, or you can let it strengthen you.

Erana Pound